Search Engine Optimization (SEO) 101

What is SEO? Search Engine Optimization (SEO) is the practice of taming the search-engine ranking of your site. It encompasses numerous optimization techniques that make your website get more traffic and more conversions. SEO is the mission of increasing the visibility of your website in search engines using quality links, social media and domain authority. Simply put, it’s the process of making your site search engine “friendly” and “compatible”. By doing optimization, you want to tell the search engines that your site is the most relevant in terms of a search query. SEO roughly starts...